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-FASHION THERAPY FROM DUBAI: S*UCE AND “ABOUT A BOW” by ZAYAN-


SPECIAL OBJECTS FROM S*UCE-

Have you ever seen a paradise made in bright colors, precious materials and amazing shapes? A paradise enclosed inside a faboulous glittering box, but visible to everybody? That is the first though i’ve had about S*uce, when i’ve discovered its website, its blog and its facebook page. S*uce expresses its wonderful and amazing look since the first impression.S*uce is a paradise inside another paradise, Dubai and its the inevitable destination for all the fashionistas.

Here the S*uce history: it was born from the idea of its creative director and co-owner Zayan Ghandour, who (with the help of her partners Dina Saleh and Fatima Ghobash) has made a fantastic space to pass on her personal vision and philosophy about fashion, lifestyle and femininity. This innovative multibrand concept store collects countless treasures from the best up and coming designers and international labels. Clothing, accessories, the newest interior design objects and other wonderful stuffs to personalize our home environments.

S*uce is characterized by the strong taste for funny, ironic and girly things without renouncing to the sense of beauty and art. Every girl in S*uce feels like Alice in Wonderland and will come back home with a booty of colored and precious wonders. S*uce means fun and happiness. Shopping in S*uce is not compulsive, vague and hasty, but represents a valuable relax moment to give themeselves a joyful experience for escaping to daily duties. S*uce is the coolest, fastest fashion therapy.

S*uce offers limited edition collection also and promotes many initiatives in artistic field, international special events and fashion contests for up-coming designers. For its extraordinary fashion activity, S*uce has been mentioned in the most  pubblications as Condè Nast Traveller, Forbes, US Vogue. S*uce was awarded the Emirates Woman Best Independent Boutique of the Year Award in 2006, the Rising Star of the Year Award at Retail Me 2008 and was named Best Boutique at the Grazia Style Awards 2007, 2010 and 2011.  S*uce has also been shortlisted as a finalist in 2 categories at WGSN’s Global Fashion Awards: Outstanding Brand mix and Outstanding Fashion Innovator.

-COOL PARKA BY FLEAMADONNA-

-DELORIS PETUNIA WONDERFUL NECKLACE-

Currently there are 4 S*uce boutiques in the United Arabic Emirates and very soon, a new S*uce opening is planned. But news never stop for this fabulous concept store and its website will be soon enriched by a new shop on-line sections to satisfy the requests from fashionistas from all over the world.

The creative director Zayan Ghandour, tireless in her fashion ideas has just created her own fashion label “Zayan” who fully represents the newest concept of the luxury prêt-à-porter through a contemporary taste, precious fabrics and billowing silhuettes. Innovative design shapes, bright colors and unexpected combinations give a dainty twist to this fantastic collection. On 13 March there will be the official party in Dubai for the launch of the collection for ss2012:

ABOVE: THE BIG PARTY FOR THE COLLECTION LAUNCH ON 13 MARCH, FASHION SHOOTING FROM THE COLLECTION “ABOUT A BOW”-

“Abou a Bow”, a fashion story narrated over the bow narrative, its fun and adorable frivolous implications. An happy triumph of tops, t-shirts, skirts, shorts, Jules dresses, bags with unique colors and shapes. The glamourous Chiara Ferrangni blogger of “The Blonde Salade” did not resist to a beautiful Zayan Jules dress and has wore it at Luisaviaroma Pink Party in Florence, here the link: http://zayan.com/chiara-ferragni-wearing-zayan-jules-dress/

-ABOVE :THE GLAMOUROUS CHIARA FERRAGNI AT S*UCE WITH ZAYAN DRESS FROM THE NEW COLLECTION “ABOUT A BOW”-

“About a Bow” is the best representation of the cheerful, fresh and shiny luxury style and we cannot absolutely miss it. “About a Bow” by Zayan will make the summer really light-hearted! If you have planned a trip in Dubai don’t forget S*uce , but actually, a shopping session visiting at  S*uce, it is a very good reason for flying to Dubay!

Amanda Marzolini

Credits: -MELINA MITRI from S*UCE and all the link in this article.

WEBSITE: http://www.shopatsauce.com/

BLOG: http://sauceloves.com/

FACEBOOK: http://www.facebook.com/pages/Suce/114588301951205

TWITTER: https://twitter.com/#!/saucetweets

YOUTUBE: http://www.youtube.com/sauceloves

“ABOUT A BOW” COLLECTION by ZAYAN: http://zayan.com/collections/ss12/lookbook/

Zayan Twitter: @anaZAYAN

Zayan Facebook: http://www.facebook.com/pages/Zayan/339946332697286